I find where your product loses people. Then I fix it.

B2B SaaS Product Designer

Product designer with a PM background. I've spent 15 years in B2B SaaS and AI, usually as the first or only designer, which means I know how to operate without a playbook. I don't need someone to translate the business problem. I've sat in that seat. Engineers get decisions, not blockers.

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7.6×

Gym AI adoption

PushPress

164%

Theme adoption in 30 days

Kajabi

46%

Increase in avg donations

LaunchGood

25%

Faster activation

Kajabi

Trusted by

Work

PushPress

From 13 pilot gyms to full rollout in 10 months.

Design lead for the AI Assistant, from conversation UI to GTM strategy. Gyms get answers and take action without leaving the chat.

13 → 2,491 gyms56% WoW retention95%+ task success

Kajabi

A 0.06% adoption rate became 164% growth in 30 days.

Redesigned the theme-builder flow during a live codebase migration. One click replaced four; adoption followed immediately.

164% adoption ↑21% active usage ↑4 clicks → 1

LaunchGood

Increased average donations by 46% in 3 months.

Unified three separate giving systems into one with smart scheduling and flexible options.

46% avg donation ↑3 monthsCross-functional

SponsorPulse

Two products redesigned from one system.

Built the design practice from scratch, ran 30+ user interviews, and designed a modular reporting system that scaled into SponsorPulse after Pulse pivoted to an internal product.

30+ interviews10 usability testsModular system

Recent

Sr. Product Designer at

PushPress

Jun 2025 – present

Shipped AI Assistant to 1,790 gyms; owned design and GTM end to end.

Director of Product & Design at

SponsorPulse

2024 – 2025

Built the design practice from scratch; designed modular reporting system that scaled into SponsorPulse after Pulse pivoted to an internal product.

Design-Led Product Manager at

LaunchGood

2023 – 2024

Unified three giving systems; 46% increase in average donations in 3 months.

Design-Led Product Manager at

Kajabi

2021 – 2023

164% increase in theme adoption in 30 days; established theme adoption as a tracked product KPI.

How I Build

I use AI tools as production-grade infrastructure, not novelty. Here's what that looks like in practice.

→Built a shared prototype environment so designers and PMs can test ideas without waiting on a developer.
→Built a design QA workflow so engineers can self-check implementation against design specs.
→Built this portfolio and movewithnaema.

Stack

Figma

shadcn

Claude

ChatGPT

GitHub

Cursor

Vercel

Linear

Notion

What people say

“One of those ideal yet rare PM-Designer hybrids that passionately advocates for users while carefully balancing business needs & UX constraints.”
Matthew MartinStaff Engineer / Head of Engineering, LaunchGood

“Naema has genuine user empathy.”
Adam ColeCTO

Personal

Side project

movewithnaema

Wellness app for women in perimenopause. Built solo using Claude Code, from concept to deployed product.

movewithnaema.vercel.app →

Side project

Sift

Checks everything you're taking — prescriptions, HRT, supplements — for interactions, nutrient depletions, and dose overlaps. Built for women in perimenopause juggling more than one of these at once.

sift-ingredient-checker.vercel.app →

Contact

You can contact me using the form or via the links below.

naema.baskanderi@gmail.com

/in/naemabaskanderi